SEO and SEM to Increase Traffic to Your Blog
How do you find information that you need? For the vast majority of people, they open their favorite search engine and conduct a keyword search. Google is by far the most popular search engine, so it’s not surprising that Google sends massive amounts of traffic to websites each day. If you review your web analytics data, you’re likely to find that Google sends the majority of the traffic to your blog every day.
The Google Effect is big, and the power of search can make or break a blog. When people type keywords related to your blog content into the Google search box, you want your blog to appear near the top of the search results because premium positioning in that list equates to more traffic to your blog.
1. Open the Doors by Creating Entry Points
Every blog post that you write is a new entry point that Google can find to send people to your blog. Every time someone shares your blog posts on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media sites, more entry points are opened to your blog. When people write about your post and link back to it from their own blogs, your blog gets more entry points.
In other words, if you write shareworthy content (the kind of content that is so useful and meaningful to people that they want to share it with their own audiences), then you’re going to get more and more entry points to your blog.
Remember, more entry points equals more ways for Google to find your blog and more potential search traffic.
2. Make People Want to Visit by Researching Keywords
Every blog post that you write is just waiting to be found by Google and delivered in relevant search results. It’s up to you to write high quality content that is worthy of being delivered in those search results, but you also need to consider using keywords in your blog posts to make them easier for Google to find. Research keywords that are relevant to the specific content you’re writing and use them in a natural way within your content.
Don’t let keywords steal the show. Your content should always be the star, but keywords can help to attract people to your content.
3. Keep Them Coming Back with Search Engine Reputation Management
Search engines aren’t just about keywords. They’re also great for monitoring your online reputation. Are the results showing in search engines for your blog, brand, and content presenting an accurate reflection of who you are and what your blog offers?
It’s important to make sure that when your blog appears in search results, those results paint you and your blog in a positive light. Successful bloggers don’t operate with blinders on. They are aware of what’s being said about them, so they can respond and create appropriate content as needed.
Use tools like Google Alerts and social media monitoring tools to keep tabs on your online reputation and take the time to manage it effectively on search engines.
Let the Google Effect Work for You
You can learn many search engine optimization tips as well as search engine optimization mistakes to avoid. At the end of the day, if you’re publishing quality content on your blog and making an effort to be an active, visible, and contributing member of the online community in your blog’s niche, you’ll see organic Google search traffic rising over time. You can’t get there unless you’re consistently and persistently publishing your own shareworthy content that your audience finds useful and meaningful. Start with quality and the rest will fall into place as long as you’re patient and don’t give up.
(Source : Weblogs About)